The results are provided in a free report to everyone that participates and the aggregated statistics will be shared publicly. Even if you are just thinking about social media use, the short 12 questions in the survey will stimulate some important thoughts on this hot topic.

Typically, agencies that serve individuals who are poor and marginalized because these folks are incapable of maintaining a permanent situation due to psychological difficulties; or it may be because they can’t qualify for other public or private agency services. Now, a service those folks came to depend on is closed. Disruption of services for marginalized citizens can be worse than not doing anything at all. All that leadership could say was that it happened before and will likely happen again. A sorry state of affairs, I would say.

The shameful part of this entire situation is that it could have been avoided. Apparently, a disagreement between the staff and board caused the disruption in funding and services. The board accused the staff of not providing information needed. The staff wanted to be on the board. Volunteer or not, as a governance professional, I would recommend that the board and staff become crystal clear about their roles and responsibilities. Marginalized people lost vital services that allowed them some degree of self-sufficiency because of governance policy, not public policy issues. An opportunity to re-start this organization exists in the form of an interim board.

Re-starting this service, the board clearly needs to have a commitment to the specific mission to serve the poor and marginalized. The board’s responsibility is to ensure organizational performance. When the former board didn’t deal with problems and differences regarding decision-making, the clients suffered. The new board needs to get its values straight. Decisions of all sorts, as clearly argued by Drucker (The Effective Executive, 1967, pp. 113-141), rest on principles and generic understandings. Without setting down in writing these principles of how decisions will be made, this board will continue to have difficulties. The former board got so caught up in an event-driven incident that they forgot to focus directly on perspectives and values. Therefore, organizational behavior was dysfunctional and the fundamental services provided by the organization were lost to those who need them.

Board Leaders: Do You Know Where Your Members Are Lurking?

Prior to a presentation on global trends and challenges for associations, I had the opportunity to speak with the presenter Rohit Talwar (a leading international futurist). I’m always interested in what books these folks are reading so I asked him, “What are you reading these days?” Imagine my shock and surprise when he said, “blogs.”

Huh? I have a 20-year-old college student and a 17-year-old high school student in my life. Aren’t blogs just a lot of personal (sometimes too personal) diaries a la “Myspace” or Facebook? Well, yes and no.

According to Wikipedia (a free content, multilingual encyclopedia written collaboratively by contributors around the world), a blog is “a website where entries are made in journal style and displayed in a reverse chronological order.” What Rohit Talwar helped me discover is that the blogosphere is so much more than journals – it’s a journey. To get me started, Rohit recommended that I take a look at these:

• openBC – the world’s largest truly global networking platform for professionals
• LinkedIn — an online network of more than 7.5 million experienced professionals from around the world, representing 130 industries
• Ecademy – a social network for business people
• Spoke – world’s largest online business-to-business prospect database of its kind

In John Carver’s book On Board Leadership, Carver poses the question: “Has [the board] heard from the bold, the radical, the unthinkable – whatever opinion challenges the wisdom of the day?” Carver says that “a board should strive for a wisdom that is not driven by safety or ordinariness, even though it is planted firmly in reality.” Are we board leaders, really challenging our current wisdom?

Thanks to my futurist guide, I now know that the blogosphere can help us scan for and assess the impact of trends, external forces and ideas that shape our owner communities or markets. Blogs can help us research issues and find new ideas. Blogs contain information and insights on emergent and convergent trends to help us determine if those trends are taking us toward or away from our desired End results.

Do we board leaders, know where our owners and clients are lurking? (A lurker is a peripheral participant – someone who doesn’t post ideas.) Blogs are major social networking platforms. It is practically certain that many of the people that matter to us are at least lurking out there. Do you need to do a better job of finding out where they are? How about your board considering blogging as a new channel for ownership linkage? Why not subscribe to two or three blogs that serve the needs and interests of your owners and create postings to encourage input and convey information? Finally, consider creating your own board blog to facilitate an online connection with owners or owner collaboration or to tap into owner expertise and trial new approaches. Membership associations are already well into this new game and you might like to get started on your journey in the blogosphere by visiting some of their blogs such as the following:

• Acronym
• Association Inc.
• Association Renewal

On each of these blogs, you’ll find recommendations for other blogs as well as recommendations for good old-fashioned paper-and-ink books. I warn you – it can be highly addictive!

On a personal note: My friend and professional colleague Robert Ballantyne provided the map for this blog journey. Patience as I get my bearings, please! To read about Robert’s own journey through the blogosphere go to http://howesound@wordpress.com and click on Blog Site Development.